Fragrance promoting and ‘spritzing’

Recently SublimeNZ has been promoting a lot of premium fragrance brands around New Zealand.

This involves supplying highly trained brand ambassadors / in-store demonstrators whose job it is to:

- interact with customers

- showcase the product (usually fragrance)

- encourage customers to smell/touch/wear the product

- help them to purchase.

This recent work is a fascinating case study in the effectiveness of in-store demonstration and promotion. Our clients can tell hour-by-hour when the sales are being made, when the foot traffic is best, and the return on investment (ROI) they are achieving from their in-store displays or promotional staff.

It is our challenge at SublimeNZ, to recruit and train staff who are experienced in retail (especially premium environments like Smith and Caughey or other top end department stores), personable, well presented, and passionate about sales. We make it our mission to seek these people out, train them, and then supply them to our clients.

As company owner, I have a particular ‘soft spot’ for fragrance and cosmetics promotions. As a rookie (many moons ago) working in Sydney, some of my first experience in promotions and marketing was working in Myer and David Jones department stores promoting brands like YSL, Elizabeth Arden, Fendi, and many others. It must have been rather funny seeing me ‘working on the floor’ in these stores, as the vast majority of promoters (or spritzers as they were called)  were female. Nevertheless, the lessons I got about retail marketing and sales were invaluable, and have helped me to train staff in New Zealand and also speak the language of retail with our clients.

Standby for our next update about interesting goings-on, and don’t forget to become a fan at our facebook page and our new site will be live soon: www.sublimenz.co.nz

Robert Bruce

Director

SublimeNZ

SublimeNZ News Feed

Fragrance promoting and ‘spritzing’

Recently SublimeNZ has been promoting a lot of premium fragrance brands around New Zealand.

This involves supplying highly trained brand ambassadors / in-store demonstrators whose job it is to:

- interact with customers

- showcase the product (usually fragrance)

- encourage customers to smell/touch/wear the product

- help them to purchase.

This recent work is a fascinating case study in the effectiveness of in-store demonstration and promotion. Our clients can tell hour-by-hour when the sales are being made, when the foot traffic is best, and the return on investment (ROI) they are achieving from their in-store displays or promotional staff.

It is our challenge at SublimeNZ, to recruit and train staff who are experienced in retail (especially premium environments like Smith and Caughey or other top end department stores), personable, well presented, and passionate about sales. We make it our mission to seek these people out, train them, and then supply them to our clients.

As company owner, I have a particular ‘soft spot’ for fragrance and cosmetics promotions. As a rookie (many moons ago) working in Sydney, some of my first experience in promotions and marketing was working in Myer and David Jones department stores promoting brands like YSL, Elizabeth Arden, Fendi, and many others. It must have been rather funny seeing me ‘working on the floor’ in these stores, as the vast majority of promoters (or spritzers as they were called)  were female. Nevertheless, the lessons I got about retail marketing and sales were invaluable, and have helped me to train staff in New Zealand and also speak the language of retail with our clients.

Standby for our next update about interesting goings-on, and don’t forget to become a fan at our facebook page and our new site will be live soon: www.sublimenz.co.nz

Robert Bruce

Director

SublimeNZ

SublimeNZ News Feed

Fragrance promoting and ‘spritzing’

Recently SublimeNZ has been promoting a lot of premium fragrance brands around New Zealand.

This involves supplying highly trained brand ambassadors / in-store demonstrators whose job it is to:

- interact with customers

- showcase the product (usually fragrance)

- encourage customers to smell/touch/wear the product

- help them to purchase.

This recent work is a fascinating case study in the effectiveness of in-store demonstration and promotion. Our clients can tell hour-by-hour when the sales are being made, when the foot traffic is best, and the return on investment (ROI) they are achieving from their in-store displays or promotional staff.

It is our challenge at SublimeNZ, to recruit and train staff who are experienced in retail (especially premium environments like Smith and Caughey or other top end department stores), personable, well presented, and passionate about sales. We make it our mission to seek these people out, train them, and then supply them to our clients.

As company owner, I have a particular ‘soft spot’ for fragrance and cosmetics promotions. As a rookie (many moons ago) working in Sydney, some of my first experience in promotions and marketing was working in Myer and David Jones department stores promoting brands like YSL, Elizabeth Arden, Fendi, and many others. It must have been rather funny seeing me ‘working on the floor’ in these stores, as the vast majority of promoters (or spritzers as they were called)  were female. Nevertheless, the lessons I got about retail marketing and sales were invaluable, and have helped me to train staff in New Zealand and also speak the language of retail with our clients.

Standby for our next update about interesting goings-on, and don’t forget to become a fan at our facebook page and our new site will be live soon: www.sublimenz.co.nz

Robert Bruce

Director

SublimeNZ

SublimeNZ News Feed

Fragrance promoting and ‘spritzing’

Recently SublimeNZ has been promoting a lot of premium fragrance brands around New Zealand.

This involves supplying highly trained brand ambassadors / in-store demonstrators whose job it is to:

- interact with customers

- showcase the product (usually fragrance)

- encourage customers to smell/touch/wear the product

- help them to purchase.

This recent work is a fascinating case study in the effectiveness of in-store demonstration and promotion. Our clients can tell hour-by-hour when the sales are being made, when the foot traffic is best, and the return on investment (ROI) they are achieving from their in-store displays or promotional staff.

It is our challenge at SublimeNZ, to recruit and train staff who are experienced in retail (especially premium environments like Smith and Caughey or other top end department stores), personable, well presented, and passionate about sales. We make it our mission to seek these people out, train them, and then supply them to our clients.

As company owner, I have a particular ‘soft spot’ for fragrance and cosmetics promotions. As a rookie (many moons ago) working in Sydney, some of my first experience in promotions and marketing was working in Myer and David Jones department stores promoting brands like YSL, Elizabeth Arden, Fendi, and many others. It must have been rather funny seeing me ‘working on the floor’ in these stores, as the vast majority of promoters (or spritzers as they were called)  were female. Nevertheless, the lessons I got about retail marketing and sales were invaluable, and have helped me to train staff in New Zealand and also speak the language of retail with our clients.

Standby for our next update about interesting goings-on, and don’t forget to become a fan at our facebook page and our new site will be live soon: www.sublimenz.co.nz

Robert Bruce

Director

SublimeNZ